As Western Consumers Become More Sophisticated, Higher Grades of Tea Hit Their Markets

As scientific studies affirming the power of antioxidants to fight off cancer, heart disease, and other health problems have multiplied, consumers the world over have sought convenient sources for these apparently important compounds. One of the most frequent targets has been the green tea that has been a fixture of many Asian cultures for millenniums, … Continue reading “As Western Consumers Become More Sophisticated, Higher Grades of Tea Hit Their Markets”

As scientific studies affirming the power of antioxidants to fight off cancer, heart disease, and other health problems have multiplied, consumers the world over have sought convenient sources for these apparently important compounds. One of the most frequent targets has been the green tea that has been a fixture of many Asian cultures for millenniums, as that substance seems to be especially rich in these vital nutrients.

Interest in green tea, then, has been growing throughout the rest of the world, instead of being confined mostly to Asia as it had been for so long. People in Europe and the Americas are beginning to put away the black tea that had always been the most common form of the beverage in their homelands and learning to recognize and appreciate the subtlety and complexity of green tea’s flavor along with its health benefits.

Along with this more highly developed appreciation for the beverage has come a greater sophistication regarding its forms. As with any good that is appreciated as both an everyday staple and a luxury, green tea can be found in a variety of grades that denote varying degrees of quality. In most cases, it had been difficult to find anything but the few lowest grades in Europe or the Americas until recently, with the highest quality stuff typically being reserved for Asian countries where consumers knew and cared about the difference.

That is no longer the case today, however. Green tea of many different grades is now widely available in Western markets, and those looking for the best can just as well find it in Germany or the United States as they might in Japan or China. The very highest grade of tea on the world markets, in fact, one known as “matcha” in Japan, can now be widely found the world over.

That is good news for those looking for the best tasting green tea, as well as those who want the most in the way of potential health benefits from it. Those who buy matcha green tea, it has been found, not only enjoy a beverage of unrivaled quality, they are likely to supplement their diets with more in the way of beneficial antioxidants than consumers of other grades.