How to Test Your Pay per Click (PPC) Ad Copy
2009 was a very rough and tough time for a lot of companies due to the drastic fall down of the economy then affecting the way consumers shop online. And so as part of their survival strategy in the midst of the very competitive market, companies and retailers were forced to take actionable measures by scrutinizing and auditing their initiatives when it comes to marketing to increase their bottom line. Furthermore, a lot of these companies needed to pay more attention to a lot of main areas like their advertising in the for of PPC or Pay per Click as an example. So if you happen to be in a “make it then forget it” type of relationship with your PPC or Pay per Click account, today is the day that you should change that. Majority of these retailers struggle to receive and have positive return of investment or ROI due to their lack of successful plan and also because of having immeasurable goals to follow.
Affecting the general paid search performance are various elements. And Ad copy is one of these various elements. Trying various types of ads is one of the reasons why a campaign makes it or not.
What to Test and How to Test:
There are lots of elements available for use when one is conducting a test in Ad copy. Elements like title, display URL, destination URL and description are key elements for one to be able to create a well contracted Ad copy, as everybody already knows. And as for this articles, the Ad copy title will be in focus. The ad’s title is a very important part due to the fact that it is the first thing to be seen by web surfers. Do not forget the keyword you are aiming for when you go ahead and try a lot of variations for your title. As an example, below, scenarios you should try will be given presuming that you are selling home electronics.
Test1: KeyWord Home Electronics:
With the usage of KeyWord command, search engines will be able to show you the exact keyword that was typed by the visitor. But remember, if the term searched by the user is too long, default texts will then be shown by the search engines (in this case, it is “Home Electronics”). Generating and producing relative titles to the end users is done greatly through this which then leads to an increase in CTR or Clickthrough rate as well as conversion.
Number 2 Title Test: Home Electronics:
Putting the most searched term and highly profitable keyword in your title are tired. The difference between Test1 and Test2 is the latter’s title having the main keyword in it to give a whole idea to the user of the services or products you have.